Apprentice candidate Mark Wright found he was Lord Sugar's Mr Right this evening when he was told "You're hired" in the final of the show.
Wright, 25, simon says web design landed the all-important £250,000 investment in his digital marketing agency after beating 19 other wannabe entrepreneurs in the BBC1.
He went up against fellow finalist Bianca Miller - who was proposing to launch a range of tights to match to various different skin tones - in the series climax, after weeks of challenges and boardroom showdowns.
The winner of the latest series of the BBC programme The Apprentice Mark Wright, 24, celebrates with Lord Sugar
Winner Wright, originally from Australia, explained that the UK was a dream location to start a new business.
His work involves digital marketing and search engine optimisation to help push businesses up online searches.
He said: "London particularly is a land of opportunity for young people to start businesses. You can start a business here from your kitchen bench and turn over a million quid - what other place in the world can you do that?
"In Australia the population's not big enough and the dollar's not strong enough."
Asked what his family and friends back home thought, he admitted: "I think they're confused.
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