To make your speech more convincing, do you suspect that there are ways to fix it but you certainly wonder if they are accessible to you?
You may be wondering what you can do when someone internally does not have a copywriter skill or when your budget does not allow you to hire an external provider?
If you find yourself in it, you are not alone because this is the case for the majority of companies (all scales combined).
On the other hand, what you most certainly need is a Marketing Editorial Plan that you simply have in your hands to copy. A method to follow that will allow you to write your pages so as to make them more convincing.
Imagine being able to multiply by 2, 3, maybe 7 the number of contacts you get through your site simply by following this method step-by-step.
Contacts in 4 points? Yes, you can!
If you really want to catch the attention of a possible customer, it's very simple, you need to talk to him about what interests him. Immediately, from the beginning.
And, in your opinion, what is it? Before I tell you what it is, I will tell you what it is not.
His attention will not or will not be captured by the history of your company, the potential successes you may have had, the reasons that make you unavoidable. Finally, this is not the case for the first time.
Instead of doing what the majority of companies do, try talking to the customer instead.
By talking to him directly about his problems, his needs, his history etc; this is where you really go to challenge him and pique his interest with hits.
Why not explain to him and show him that you understand?
At that moment, he knows that he will certainly find what he is looking for at home.
He is in the right place. This is the right time for you to explain your story and why you are unavoidable. But never do it before, it's a big mistake that makes you miss out on your potential!
You do not ask someone to do anything in the dark.
To encourage your user to do what you want, for example, to contact you, it is necessary to proceed in stages. Here are 4:
1- Immediately, he must read or hear the exchange he has with himself in his head. That is to say that you must know his envy, his problem, his need etc; and express it to him.
If possible, even better than he explains it.
2- In a second step, show him that you understand his situation very well. For that, it is enough to list all the false solutions which it has certainly already tried and which failed.
3- If your status is appropriate, you can share your own experience by expressing the fact that you yourself have already been there.
Or, if you are a business, simply say that is the case of the vast majority. Both cases must be true of course. And statistics are welcome to support your speech.
4- And finally, you present your product/service. at this moment, thanks to the above, your offer is highlighted and above all, penipu you no longer appear as a seller but as a company or a contractor who understood his client and his case.
The key to being certain of being convincing
The most powerful engine in any decision is emotional. What you need to do is to emotionally touch your future client. Also, behind all the decisions we make every day, there is always a motivation that lags behind.
And this motivation is either positive or negative.
Positive motivations are those that aim to get something positive. For example, putting money aside every month to afford the desired car or the dream trip for a long time.
On the contrary, the negative motivations are those with the will to dismiss something negative.
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