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Disney to release Mulan online Sept. 4 on Disney Plus, for $30 in US

Sep 18th 2020, 7:45 am
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id="article-body" class="row" section="article-body"> Disney's live-action Mulan movie was originally planned for theatrical release in March but has been delayed multiple times during the coronavirus pandemic. 

Disney Disney will release its live-action film Mulan online through its Disney Plus service on Sept. 4, but it won't be included as part of a standard subscription. Mulan will cost $30 in the US in addition to Disney Plus' regular subscription fee, and it will be priced at roughly the same amount in international markets where it'll be available online too, including Canada, Australia, New Zealand and a number of countries in Western Europe. 

Mulan, beeg black mom which Disney originally slated for theaters in March and which has seen its release date pushed back multiple times because of the coronavirus, will be released as what's known as premium video on demand. Typically, that means a high-priced rental, but Disney will give customers access to watch Mulan indefinitely as long as they keep their Disney Plus subscription active. You're essentially buying the brand-new movie, rather than unlocking a one-time rental. 

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Subscribe to the CNET Now newsletter for our editors' picks of the most important stories of the day. Don't get your hopes up yet that other mega-budget films -- like Marvel's Black Widow with a theatrical release date set for Nov. If you liked this write-up and you would like to receive additional information pertaining to bangla xxx kindly see our own web site. 6 -- necessarily will follow the same quick path onto your living-room TV. The company characterized Mulan's release as a onetime deal, though it could serve as an experiment that guides its future release decisions. 

"Mulan is a one-off," Disney CEO Bob Chapek said Tuesday during a call that discussed the company's fiscal third-quarter results. "That said, we find it very interesting to be able to ... learn from it and see what happens, not only in terms of the uptake of the number of subscribers that we get on the platform but the actual number of transactions on the Disney Plus platform that we get." 

It will be offered exclusively through the company's Disney Plus streaming service, seemingly holding out from other popular stores for online rentals like Apple's TV app, Amazon Video and others. 

The company will also release Mulan theatrically on Sept. 4 in markets where cinemas are open and where Disney Plus isn't operating yet. 

"We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theaters, while also further enhancing the value and attractiveness of the Disney Plus subscription with great content," Chapek said. 

The decision marks an unprecedented approach to releasing a big-budget movie that had been destined to be a blockbuster back when theaters were open worldwide. The coronavirus pandemic has shuttered cinemas around the globe and forced studios across the board to delay big-budget films for months and years, with no certainty in sight for when theaters can reopen at large or when audiences will feel comfortable sitting in windowless, enclosed rooms for hours. 

It's also a major defection from the rigid rules that usually keep new movies only in theaters for 75 days or more, as well as a surprising change to how Disney Plus has been pitched to audiences since it launched in November. Disney Plus is Disney's online hub for streaming almost everything the company produces, but it was marketed as an all-you-can-eat buffet like Netflix, where your subscription unlocks everything on the platform to watch. Mulan will bring an a la carte transaction to Disney Plus that its 60 million subscribers haven't yet encountered.

Disney's changes underscore how disruptive the pandemic has been to Hollywood studios' meticulously planned release cycles.

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