Styles of 3D Rendering For Residential Architecture

Residential architecture, namely homebuilding projects undertaken by national homebuilders, benefits to a significant degree from residential architectural rendering.

Rendering involves creating a 3D image with colours and shading so that designers, contractors and potential customers have an accurate idea of how the completed project will appear. In addition to developing designs accurately, architectural 3D rendering can help identify any potential challenges early in the design process and showcase design ideas effectively with both partners and clients.

Homebuilders typically create single home images as well as street scenes or site images, so that prospective investors or buyers can see the proposed purchase within the context of the street that their house will be placed within. These screet-scapes or street scenes are typically used as part of the wider marketing material that is used by homebuilders.

Such material typically includes rendered 3D images, street scenes, home plans and rendered leaflets showing the render as well as floor plans for each house and site maps, which may show the phases of development for larger sites.

Using a 3D CAD model, a rendered image can be created and provide a realistic and detailed view of the home. There are 3 main types of 3D rendering: exterior, interior and aerial.

• Interior 3D Rendering - A view of the home's interior, it includes a 3D view of the floor, furnishings and lighting.
  
  Ultimately, it should provide viewers with a perspective on life within the home.
• Exterior Rendering - A view of the outside of the home mostly an elevational view of facades, lighting with respect to time of day, shadows and reflections, apart from lighting, vegetation and landscape, are also included in this perspective.
  The combined effect should make viewers understand how the home will relate to the environment and neighbours.
• Aerial Rendering - A view from the top, this perspective is typically used for large projects. It includes landscapes and buildings around the projects.

Each type of 3D rendering can be presented in a certain rendering style.

Generally, all 3 types will be portrayed in the same style to maintain continuity and to provide accurate views.

Technological advances have ensured that the visualisation of homes has transformed from the hand-drawn 2D sketches of old to computer-generated images that are photo-realistic canvasses.

Moving beyond just representing interiors, exteriors and aerial views accurately as three-dimensional forms, rendering has enabled artists to add emotions, the feeling of airiness, luxury and can even show how people can utilise spaces. In addition to presenting the potential of the homes, every artist has his or her own individual interpretation of space functionality.

Factors that influence these interpretations can be:

• Creativity - Moulded by an artist's interests, pursuits, experiences, background and education.
• Unique Style - Every artist will have his or her own style.
• Critics - Artists will consider both positive and negative feedback to improve their designs.
• Surroundings - The environment of the building, the materials, soil type on site, neighbouring structures.

Some of the more popular 3D rendering styles try to incorporate mood and lifestyle preferences in their presentation.

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